What is the core competitiveness of clothing companies?

Why can't a great country become a world brand power? The competition among clothing enterprises is becoming more and more fierce. Chinese clothing enterprises must move towards the era of internationalization, globalization and brand operation. Why can't Chinese clothing enterprises speak with one voice on the international stage? Are you all ready, Chinese clothing entrepreneurs? What exactly is a Chinese clothing enterprise? Some people think it is technology, which is the most advanced productivity; some people think it is the modernization of equipment and information; some people think it is management, talent, channels, funds, etc. I think the core of Chinese clothing enterprises is the most optimized allocation of resources and the most optimized integration of the industrial chain.

First, we should have a high degree of unity in brand concepts. The unification and internationalization of national culture is the ideological guarantee for a strong brand country. 1.3 billion people convey the same voice to the world: "China is a big country in clothing, and it is also a big and strong brand country." Brand promotion has a unified caliber, why do major national brands not have a unified slogan in the face of international competition? How to resolve the contradiction between the maximization of entrepreneurs' interests and the maximization of the overall interests of national brands? To resist foreign aggression, we must first stabilize the internal situation. The country and the nation should set an example for enterprises, actively guide clothing enterprises to a healthy development from a macro perspective, and provide a correct public opinion orientation for going global.

Second, integrate all links of the industrial chain. Due to the asymmetric distribution of clothing raw materials, textile technology, production bases, talent structure, capital operation, clothing information, etc., resources have not been optimally allocated. The top priority is how to optimize the industrial chain. In terms of raw materials: the government will make reasonable layout and scientific planning for the western region and major raw material bases, correctly guide the planting and cultivation of raw materials, build a good market environment, point-to-point cooperation, and ensure the healthy development of the textile industry. In terms of textile technology: optimize the key textile industrial bases across the country, such as the reorganization of resources of major textile bases such as Guangdong, Zhejiang, Fujian, Jiangsu, and Shanghai, shorten the distance with the raw material base, and establish a point-to-point supply and marketing cooperation relationship with the raw material base. In terms of talent education: reorganize and merge textile colleges and clothing colleges across the country, subdivide education according to the division of labor in the clothing industry chain, divide professional textile colleges, clothing design colleges, clothing brand planning colleges, etc., and provide professional talents for the clothing industry base in a targeted manner. In terms of labor output: establish point-to-point cooperation between provinces, regions, and provinces with large labor output, and adopt the method of setting up factories nearby and building joint ventures to fully combine labor and production factors. In terms of capital operation: promote the listing of large and medium-sized clothing enterprises, guide and encourage corporate mergers, acquisitions and reorganizations, so as to expand the brand effect of large domestic clothing enterprises and enhance international competitiveness. In terms of information construction: introduce international excellent information talents, purchase international excellent technology, drive industrialization with information technology, and thoroughly solve the current situation of backward information technology. In terms of management: accelerate the transformation of modern enterprise mechanisms, and transform from family enterprises to corporate families. Through the deep integration of the upstream, midstream and downstream of the industrial chain, accelerate the rapid operation of logistics, information flow, and capital flow in the clothing industry.

Third, take the road of scale and efficiency. China's clothing production scale is the largest in the world. How to deeply integrate and quickly improve efficiency is the key. We should emancipate our minds, improve the economic system, develop new models of clothing industry, accelerate industrial upgrading, and quickly transform from extensive to intensive. We should effectively combine scale and efficiency and realize the transformation from industrial clustering to industrial internationalization.

In short, the vitality, fighting power and willpower of national brands are the core competitiveness of Chinese clothing enterprises. Only the scientific development of national brands can truly guide Chinese clothing enterprises towards becoming a strong brand country.