Deeply rooted in niche segments, Lirui forges ahead to Milan.
Release time:
2025-11-21 12:45
This year’s EICMA has achieved a new record in scale, attracting over 2,000 exhibiting brands and 600,000 visitors worldwide. Among them, 65% are professional buyers with decision-making power, including top two-wheeler brands such as BMW and Ducati, as well as upstream and downstream equipment enterprises. Since the opening of the exhibition, Lirui Group’s booth has witnessed a steady flow of visitors, receiving inquiries from merchants from 28 countries including Germany, Japan, and Brazil. Notably, 15 international brands have explicitly expressed cooperation intentions, covering multiple dimensions such as product customization, joint R&D, and regional agency.
As a representative enterprise in the motorcycle apparel accessories industry, Lirui Group has specialized in functional zippers for more than a decade. It has established a full-industry-chain control system spanning raw material R&D, mold design, and finished product testing, holding 12 utility model patents. The company offers one-stop services including full Pantone color matching, zipper puller logo customization, and personalized function integration. Leveraging a supply chain system dominated by China and supplemented by other countries, its products have covered multiple domestic fields such as sportswear and outdoor equipment. This foray into EICMA marks the official launch of its global layout in the two-wheeler equipment market.
In response to the market demands collected at the exhibition, Lirui Group has initiated R&D projects for high-temperature resistant zippers and intelligent sensor zippers, with sample launches expected in the first quarter of 2026. Meanwhile, the group plans to establish a European Service Center in Milan, Italy, to provide 48-hour rapid response, sample delivery, and technical support, further enhancing its proximity to overseas markets.
From the banks of the Huangpu River to the Milan exhibition, and from apparel accessories to core components of riding equipment, Lirui Group is carving out a new track in the global two-wheeler industry blue ocean with zippers and accessories as its medium. In the future, Lirui will continue to take technological innovation as its engine and green environmental protection as its foundation, providing global partners with safer, more durable, and cost-effective one-stop functional accessory solutions.
1. Factors of ribbon blanks: First of all, we should pay attention to whether the yarn used in the ribbon blanks is from the same batch, because the "oil" contained in different batches of yarn is different. If it is blended, it will become a factor of the color in the dyeing process; secondly, whether the blank has been pre-treated. The dyeing effect of the refined blank is very good, because the "oil" on the yarn is removed after treatment, and the dye can be directly in contact with the fiber for dyeing without protection.
